And I Have Nothing to Sell You
I'm not some self proclaimed Internet Marketing Guru that's trying to sell you some get rich quick scheme. I'm not going to tell you how easy it is to build a business online and live off of the passive income while you sip cocktails at the beach.
Online businesses are my passion
I one hundred percent believe that online courses and membership sites have the lowest barrier to entry to create a successful business. Start up costs are very low, the technology is available (and getting easier all the time), you have the whole world to market to and you only need a small slice of the market to create real revenue.
Building an online business is a lot of work. If you aren't prepared to put your nose to the grindstone (or keyboard) and commit yourself to persevering until you succeed, save yourself the effort and go back to watching cat videos on YouTube.
Did that sound harsh? Good.
If you're still here, you probably have something you want to bring to the world. If you have something to teach or share online, and if people find it valueable, I can help you.
I have launched several online courses and membership sites. I've done the tech and marketing for numerous of five figure launches and even a handful of six figure launches.
Most of my experience has been in the yoga niche. I like yoga, but it's not my big passion. My wife Dianne, is passionate about yoga. She's also very good at what she does.
What good husband doesn't want to support his wife's passions?
This is where my online entreprenurial pursuit began.
After the birth of our first child, my wife tells me she doesn't want to go back to her office job. She wants to teach yoga instead.
What? Seriously? You're kidding right? Ummm...... We've got a mortgage to pay, and an extra mouth to feed!
I kind of chuckled to myself as she pushed the stroller down the street with her home made flyers for her new yoga business. Alas... I was guilty of underestimating her.
Within a week she had 60 people giving her $75 a month to teach them yoga out a room she rented in a local church.
It took her no time to replace her office job income. Plus, we didn't even need daycare.
Within a year she outgrew that space and we opened up a brick and mortar yoga studio.
Yay! A dream come true right?
It went well for 6 years or so. We paid the bills. That's about it, but rising rent, incredibly long hours and increasing competition took it's toll. (You can read more about that in her blog post here.)
Things came crashing down in the last two years of the studio and we ended up being tens of thousands of dollars in debt.
Armed with passion, drive and the fear of losing our house, I set to figure out how to create extra income.
I knew my wife was an excellent yoga teacher, and people really enjoyed her classes. This is when I first fell in love with the idea of a membership site.
The idea is simple, create content, put it online, and only allow people who pay for it to get access.
Learning the tech aspect was the most difficult part. Once the site was up and launched we had over 200 people paying $12-$17 a month. Not a life changing amount of money, but it helped bring stability to the family and took away the financial stress. That site did grow, and went through a few changes. It's now online at YogaforEveryone.tv. We even have an app for the Iphone, Android and Roku box.
The greatest thing about the membership site was after we purchased the camera, mic and lights, our overhead was less than $500 a year! The overhead for the brick and mortar studio was $2000 a month.
From there we launched an online training for yoga teachers. This training is for yoga teachers who want to learn how to teach yoga to people in "non-traditional' yoga bodies.
We found a perfect niche, and created a product that is needed and loved. This course allows us to have vacations, buy new things and save for retirement. We have launched other courses and trainings along the way. Some were successful, others not so much. If this was easy, everyone would do it. It is possible, simple even, but not easy.
Why am I telling you all this?
Well, I just love talking about online businesses, marketing, and entrepreneurship. On this site I talk about all of that and more.
If you're an entrepreneur who wants to put your knowledge into an online course or membership site, drop me a message on my contact page.
If you're passionate about getting it done, and not just spinning your wheels, I would love to connect with you.